I am writing to alert you and your colleagues to an Urgent Safety Alert issued by Office for Product S Safety Standards today.
Following initial contact from Lancashire Trading Standards and the Child Accident Prevention Trust concerning the safety of baby self-feeding pillows, OPSS undertook an investigation and product risk assessment in relation to this issue
This has led to OPSS issuing an Urgent Safety Alert for baby self-feeding pillows and is urging the public to stop using them immediately and dispose of them safely.
Baby self-feeding pillow products are designed to be attached to a bottle so that the baby may be positioned on its back to self-feed without the assistance of a caregiver holding the bottle and controlling the feed. This is inconsistent with NHS guidance in relation to safe bottle feeding.
When used as intended, even whilst under the supervision of a caregiver, it could lead to immediate, serious harm or death from choking or aspiration pneumonia.
Businesses selling these products must immediately remove them from the market as they cannot comply with the safety requirements under the General Product Safety Regulations 2005.